Jan 11
4
The last couple years have brought out a lot of cliches about “focusing on the positive” and “finding a silver lining” in everything. Experts keep saying that “there is opportunity in every recession”. Some of the largest companies in the world were started during tough economic times.
But what if opportunity was much closer than that? Most small businesses don’t have the the money to invest heavily, and make huge moves during a recession. For small business, opportunities have to be much closer, and may come from the oddest places.
Recently, the CEO of Formula One racing, Bernie Ecclestone, was mugged outside his office. More than $300,000 worth of jewelry was stolen from him (including a very expensive watch), and he was pretty roughed up. Ecclestone (a billionaire) could have chalked up the loss as an unfortunate event, healed his wounds and moved on. Instead, he picked up the phone the next day, and contacted his marketing partner, Hublot Watches to suggest an ad campaign featuring himself.
Ecclestone returned to work 2 days later and was featured in the campaign. Naturally, the campaign itself gained a ton of great PR because of the shock value alone. (Did I mention Ecclestone is 80 years old!?) The result was a WIN for his company and for his marketing partner.
-It shouldn’t take a mugging for you to realize an opportunity, but be cognizant that they are all around you.
-Some opportunities for your business will come from helping your partners. What events affecting your business can help your partners and vice versa?
-This guy is a billionaire. My guess is that he’s thought like this his whole life. It might be a good idea to follow his lead…not the mugging part of course.
Here’s a link to the article that Matt Culbertson originally forwarded to me.
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