Jan 11
4
Wear T-shirts…for a living
There’s a good chance that you’ve heard of Jason Sadler and Evan White. If you haven’t, take a moment to look at their website. They’ve been featured by everyone from the New York Times, to Katie Couric on CBS. What’s the big deal? Well, they make money by wearing t-shirts every day. Not just money…six figures money. For wearing t-shirts. Seriously. Basically, a company purchases a day on the website and Sadler and White promote the heck out of that company on that day. They create blog posts, talk about the company on social media and upload Youtube videos.
“Wait, so a business pays these guys just to wear their shirt and talk about them on social media? This doesn’t seem like a deal…I can do that.”
It is a deal. Think about the company whose shirt Sadler was wearing when CBS interviewed him. You don’t want to do that.
Jason Sadler is the founder of IWearYourShirt.com.
Everyone comes across those “I shoulda thought about that” ideas every day. These guys work 14-16 hours a day to make sure they are bringing value to their clients, and I doubt you have that kind of time to devote to a “side project”. Rather than try to duplicate what their doing, it’s a much better idea to think about how Sadler’s marketing principles can work for your business. You see, Sadler and White are REALLY good at social media and REALLY good at connecting companies to their customers. They have built a large following online…because they are innovating; and because they are knowledgeable about the things they talk about.
They have become what Malcolm Gladwell would call “connectors”… People that have the power to reach a huge audience. Not only that, but their audience trusts them. In a sense, the “T-shirt guys” have become marketing cheerleaders for each of the companies they represent. So the question to ask yourself as a business owner or a marketing manager is, “Which of my customers are connectors?”
Which customers of yours seem to know everyone, know everything and know how to persuade others? Reach out to them, give them freebies, and make sure they talk about you. More importantly, ask them what THEY want from you. Connectors can feel the pulse of your customer base, so listen to them.
If your customers aren’t connectors, become one yourself. Companies that understand social media understand that it’s the individuals talking on social media that make ideas and products go viral. Become a resource for those in your industry, do things just a little different and you’re sure to get noticed. The T-Shirt Guys did.
If you’d like to “purchase a day” from iwearyourshirt: Click Here
If you haven’t read Tipping Point: Check out this summary.
I really recommend you read the book though: Amazon.
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