Jan 11
4
Who’s Gary V, and why does he matter?
Gary Vaynerchuk has built multiple brands on social media, using his wacky personality.
Gary Vaynerchuk is insane. He’s got crazy energy, crazy passion and is an extremely prominent figure in social media today. Thing is, he started out running his parent’s wine shop in New Jersey. Today, he’s built the wine shop into a multi-million dollar business, started an ad agency, authored two books and hosts his own radio and online TV show. He’s been on virtually every cable news network and has talked about wine with everyone from Conan O’Brien to Jim Cramer.
So how’s he done it? By being himself. Vaynerchuk has been described as crude, obnoxious and hyper. But he’s self-aware, and uses his personality to his advantage. Social media breaks down barriers between brands and their customers and Vaynerchuk argues that a person’s personal brand is no different. Vaynerchuk is a relentless video blogger and constantly chatters on Twitter and Facebook. He’s extremely personal with his posts. He talks about whatever is on his mind at the moment, and followers feel closer to him.
Last April, Vaynerchuk posted the video below talking about how he was going to take some time off to focus on re-learning some of the projects he has been struggling with. 380 people commented on the post…offering support, encouragement and even criticism.
Complete strangers reached out to him because they felt such a strong connection to his personal life. Vaynerchuk’s personality has become part of his personal brand, and that’s spilled over to the businesses he runs and promotes. His passion for customer service, and for the products he sells attracts customers in waves.
So is this to say that you need to be loud, hyper and overbearing when portraying yourself or your business on social media? No. It means that you should be yourself. Being Gary Vaynerchuk is good for Gary Vaynerchuk. Being yourself is good for you and good for your business. Only you, as a business owner knows what that means.
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